Margaret Light, founder of Twiddle®, created the prototype activity/comfort aid for her beloved grandmother, Lily, in 1997.
Throughout her life, Lily had been marvelous with her hands. She loved creating beautiful knitted sweaters, delicate embroidery and award-winning recipes. As she aged, Lily’s eyesight began to fade, and those wonderful hands became idle and chilled.
The Twiddle gave Lily’s inquisitive hands something to keep them active, engaged and warm. Lily was also reminded of how much she was loved, even when Margaret couldn’t be with her.
Some 50,000 Twiddles later, my husband, Barney Nelson, and I became the proud new owners of the Twiddle line in June 2014. We have been working since to improve product features and introduce the Twiddles to new markets.
Barney and I are deeply impressed by the inspired sense of purpose and commitment we’ve seen across the diverse spectrum of care communities for sensory disorders.
We are honored to continue and share Margaret Light’s vision of the Twiddle … as a playful, comforting companion … and a drug-free therapeutic alternative for people of all ages with dementia, developmental disabilities, autism and other sensory-related conditions.
Owner, Q3 Enterprises LLC